B: Brand Magazine #56 Michelin Guide
B: Brand Magazine #56 Michelin Guide

B: Brand Magazine #56 Michelin Guide

B Magazine

B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue.

Between its covers, B not only shares untold stories behind the brand, but also its sentiment and culture that any readers interested in brand marketing, management and design can leaf through with ease.

Conceived in France in 1900 by tire company Michelin to encourage automobile traveling and thus the sales of Michelin tires, restaurant guidebook Michelin Guide has been a leader in popularizing gourmet culture for over a century. Preserving tradition while inspiring young chefs and providing a consistent reference point for diners of all backgrounds, the Michelin Guide today serves as the premier arbiter of restaurants, sparking media excitement and frenzy in cities worldwide.


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