Baseline Issue 54
Hans Dieter Reichert
Books (Ian McLaren): Review of War Posters: Weapons of Mass Communication by James Aulich and Active Literature: Jan Tschichold.
Hearts and minds (David Gentleman): Ethical design.
A powerful poster campaign, methodically created to communicate a strong, coherent message.
Masters of Graphic Design (Donald Amadeus Garbe): UCLA Extension programme. Over the last eighteen years, many numerous international graphic designers have contributed to the success of its catalogues.
In praise of neon (Paul Shaw): Tactile images of decaying American neon signs. An appraisal in history, design and lettering styles.
The Model President: George W. Bush Advertising Star (Steven Heller): Satirical use of political imagery in the context of commercial advertising campaigns.
Against the grain: A conversation with Kelvyn Smith (David Jury): The ‘unpretentious’ graphic designer who uses the discipline of letterpress and grotesque typefaces in his contemporary designs.
Opinion: Visual Shorthand (Simon Loxley): Ampersand. Clumsy and convoluted, or elegant and minimal? Sometimes regarded as a ligature and the ‘27th letter’ of the alphabet.
Education: Boston and Suzhou: A Cultural Concept Book Study (Richard B. Doubleday & Joan Schwartz): A cross-cultural, collaborative design project between two acclaimed academic institutions.
