Dynamic Identities. How To Create A Living Brand
Dynamic Identities. How To Create A Living Brand

Dynamic Identities. How To Create A Living Brand

Irene van Nes

Revised and updated edition! This visual book looks into design systems for living brand identities that can change in colour, pattern or shape.

These identities often follow a system created by the designer but are sometimes created by data that is not controlled by the designer. These open identities generate new versions of themselves by external data feeds. Corporate identity is one of the major fields of graphic design – and branding and dynamic identities are the latest trends in that field.

Dynamic Identities offers a systematic process for creating living brand identities and gives the reader a wealth of examples, describing international identities that were built on the systems discussed. 


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