Lurzer's Archive Vol 2-2012

The professional's bible. 130 plus colour pages featuring the most interesting ideas executed by the most creative minds from around the world.

No opinionated editorial, no gossip, just advertising images, headlines, copy and claims, plus creative credits. Probably the best magazine in the world for looking at ads.

Something fishy's going on with the new issue of Lürzer's Archive, with its cover from Fred & Farid, Paris and their campaign for Weight Watchers. 

In this second volume of 2012 we chat to Santosh Padhi, chief creative officer and co-founder of Taproot India. Where did someone with a military background get his "art gene" from?

Plus the finest ads from around the world; the most exceptional print campaigns, TV spots and digital designs as well as QR codes so you can watch every commercial on your smartphone or tablet - wherever you are. Enjoy!