The Brand Flip
The rise of branding, now fueled by social media, has placed the future of companies firmly in the hands of customers. This is the brand flip, a pan-industry judo throw that’s taking down some companies raising others to the status of superstars. The Brand Flip shows you how to make the leap to a consumer-driven future with lightness, power, and grace. Transform your brand into a mini-movement—one that customers will eagerly co-create, grow, and nourish with profits.
This book contains useful new tools such as the Brand Commitment Matrix and the Brand Commitment Scale, which together can help you flip your brand into lasting-success mode.
Online Price: $36.95