How To Be A Graphic Designer Without Losing Your Soul

If there is one publication that every young graphic designer should read, it is Adrian Shaughnessy’s How To Be A Graphic Designer Without Losing Your Soul. If you are a graphic design student or professional and have not yet read this book, I strongly urge you to locate a copy and read it. If you have already purchased a copy, I hope you have taken the time to read each chapter. And if you have read it  then you will know just how amazing it is and hopefully you will continue to share and recommend it. 

 

While we have many self-help books and manuals on health, personal well-being and almost every career imaginable, there has been little written in guidance on the profession of graphic design. How To Be a Graphic Designer Without Losing Your Soul has become a trusted resource for graphic designers around the world, combining practical advice with philosophical guidance to help young professionals embark on their careers. This expanded edition brings this essential text up to date with chapters on professional skills, the creative process, and global trends that include social responsibility, ethics, and the rise of digital culture.

 

 How To Be A Graphic Designer Without Losing Your Soul Laurence King Adrian Shaughnessy

 

Written by Adrian Shaughnessy, a graphic designer, writer and consultant, How To Be a Graphic Designer Without Losing Your Soul successfully draws upon his wealth of design experience and presents it as a resource guide. The publication offers clear, concise guidance along with focused, no-nonsense strategies for setting up, running, and promoting a studio; finding work; and collaborating with clients.

Chapters include discussions on attributes needed by the modern designer; professional skills; how to find a job and what employers are really looking for when they interview a designer; the comparison of working as a freelance designer versus a communal studio life; self promotion and the best ways to attract and find new work; how to handle clients and why there is no such thing as a bad client; how global trends in design are affecting the lives of graphic designers; and why creativity means taking risks and overcoming our fear.

 

 How To Be A Graphic Designer Without Losing Your Soul Laurence King Adrian Shaughnessy

 How To Be A Graphic Designer Without Losing Your Soul Laurence King Adrian Shaughnessy

 

“When I started life as a designer it seemed to me to be the most exciting job in the world. I still feel that. There’s something uniquely privileged and stimulating about having a job where we know we will have an effect (however slight) on the lives of others; there’s something magical about doing something that might be seen by millions; and there’s something exhilarating about having a job where we have the potential to make the world a better place – if only slightly.

The biggest problem designers face is fear: fear of clients, fear of failure, fear of ideas. Our ability to overcome fear is perhaps the greatest skill we can acquire. Most bad design, most mediocre design is a consequence of fear. Clients are frightened; designers are frightened; audiences are frightened. The modern world of commerce runs on fear: a marketplace of terror that makes us timid and risk-averse. Most of us deal with fear by falling back on the familiar and the safe. But if we do this, we are not allowed to turn round and say our lives are dull. If we are going to avoid losing our souls, we have to overcome the fear” (124).

 

 How To Be A Graphic Designer Without Losing Your Soul Laurence King Adrian Shaughnessy

 How To Be A Graphic Designer Without Losing Your Soul Laurence King Adrian Shaughnessy



The book is concluded with ten inspiring interviews with leading design stars including Jonathan Barnbrook (UK), Ben Drury (UK), Sara De Bondt (UK), Stephen Doyle (USA), Paul Sahre (USA), Dmitri Siegel (USA), Sophie Thomas (UK) and Magnus Voll Mathiassen (Norway). The selected designers successfully round off the ideas presented in each chapter, each response providing honest real-life insight into the workings of a modern graphic designer.

At a time where working in a creative industry is often like-minded, competitive and about following a formulae, this book is a practical and inspirational guide for designers who want to create meaningful work without losing their souls.



How To Be A Graphic Designer Without Losing Your Soul
Laurence King Publishers
ISBN: 9781856697095
RRP: $43.00 AUD

 

The above images are courtesy of Laurence King Publishing

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