B: Brand Documentary Magazine #66 Hoshinoya

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B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. Between its covers, B not only shares untold stories behind the brand, but also its sentiment and culture that any readers interested in brand marketing, management and design can leaf through with ease.

Hoshinoya, Japanese luxury resort label and flagship brand of Hoshino Resorts, traces back to 1904, in Karuizawa, Nagano Prefecture. Operating in six locations— Karuizawa, Kyoto, Taketomi Island, Fuji, Tokyo, and Bali—Hoshinoya proposes an alternate genre of accommodation through a contemporary reinterpretation of ryokan, the quintessential embodiment of the Japanese spirit and philosophy of service and hospitality.

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