B: Brand Documentary Magazine #15 Joseph Joseph

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B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. Between its covers, B not only shares untold stories behind the brand, but also its sentiment and culture that any readers interested in brand marketing, management and design can leaf through with ease.

Founded by twin brothers in 2003, Joseph Joseph first started with a small business of making cutting boards in glass and has now grown to a kitchenware brand offering as many as three hundred fifty products.

In every piece of products, uniqueness in form is combined with function to make cooking easier for cooks of all abilities. The kitchenware company is now expanding its product range from cookware to all kinds of tools that can adequately function in everyday lives.

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