B: Brand Documentary Magazine #17 Porter
B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. Between its covers, B not only shares untold stories behind the brand, but also its sentiment and culture that any readers interested in brand marketing, management and design can leaf through with ease.
In 1935, a Japanese bag craftsman, Kichizo Yoshida established Yoshida & CO. LTD. which introduced its own bag brand, Porter, later in 1962. Today, all employees of the Japanese bag company are making their commitments to making bags that adequately serve the primary purpose - carrying items, while continuing the legacy of the founder.
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