B: Brand Documentary Magazine #20 Guinness
Subjects: Advertising, Branding, Business, Food & Dining, Graphic Design, Interior Design, Marketing, Packaging, Photography, Product Design, Retail Design
B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. Between its covers, B not only shares untold stories behind the brand, but also its sentiment and culture that any readers interested in brand marketing, management and design can leaf through with ease.
Guinness was first started when its founder Arthur Guinness leased an abandoned factory building for his brewery business. This Irish brand has become the only ale brewer to make into the mainstream of alcoholic beverage industry, while simple and clean tasting lager beer has attracted majority of beer drinkers around the globe.
Unlike other rival companies with keen interest in business expansion, Guinness keeps up with its efforts in developing relevant technology to achieve perfection in taste and thus present “a perfect PINT of Guinness” any time, anywhere.
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