B: Brand Documentary Magazine #26 Hansa Toys



B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. Between its covers, B not only shares untold stories behind the brand, but also its sentiment and culture that any readers interested in brand marketing, management and design can leaf through with ease.

Hansa Toys, a maker of realistic plush toys, was founded by Hans Axthelm, who had been running an educational toy maker in Australia since 1972. After Hansa Toys established a new base in the Philippines in 1994, the company began offering toys with delicate, artistic expressions that allowed them to connect emotionally with consumers and bring life to various spaces as high-quality lifestyle objects.

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