B: Brand Documentary Magazine #40 San Pellegrino

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B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. Between its covers, B not only shares untold stories behind the brand, but also its sentiment and culture that any readers interested in brand marketing, management and design can leaf through with ease.

Started 600 years ago in a small Italian town near the Dolomites, San Pellegrino pioneered the concept of “dining water” when they infused natural carbonation in mineral water collected from a local spring and bottled it. Since then, the brand has pursued consistent, sophisticated marketing that has made it an icon of high-end dining and made the leap to introduce sparkling fruit-flavored beverages to the carbonated water market.

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