B: Brand Documentary Magazine #51 Mr Porter
Subjects: Advertising, Branding, Business, Fashion, Graphic Design, Interior Design, Marketing, Packaging, Photography, Product Design, Retail Design
B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. Between its covers, B not only shares untold stories behind the brand, but also its sentiment and culture that any readers interested in brand marketing, management and design can leaf through with ease. Started in February 2011 as the male equivalent to women’s fashion e-commerce platform Net-a-
Porter, Mr Porter has revolutionized the way men consume style by fusing technology and fashion, online commerce and content. By offering a shopping experience that separates itself from that of offline stores and maintaining extensive control over its branding, Mr Porter has set a new standard for the men’s e-commerce market and become a bona fide role model for industry latecomers.
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