A bimonthly English-language magazine tailored for both established and emerging Brand Design professionals around the world.
Published in Hong Kong and distributed internationally since 2012, [BranD] informs and influences a wide range of designers and initiatives with the latest top Brand Design cases, concepts and trend leading visions.
Every issue showcases a world of around a hundred designers and initiatives with coverage across VI, BI and MI elements of Brand Design.
IN THIS ISSUE: SpectrumISM is the launching issue of the [BranD] magazine. In this issue, we showcase the works and design initiatives that are fascinated by the magic of colours.
Across all the elements that are included within Brand Design, we want to present to our readers: the reason behind the world’s fascination about colour, colour as a medium of communication, the naturalist (or not) approach towards understanding design and life, the potential and identity related to colour manipulation, the design philosophy among designers or studios regarding to colours.
EDITORIAL VISION: "Aiming at inaugurating the future narrative of brand values, BranD starts off a platform and forum to showcase and communicate among brand designers, brand clients, design organizations and institutions.
With a vision focused on an open diversity, we bring together different parts of Brand Design with high-quality contents, to inform and influence the global Brand Design industry." Ryan K.L. Jiang, Executive Editor-in-chief, BranD