BranD Magazine #03 MinimalISM

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A bimonthly English-language magazine tailored for both established and emerging Brand Design professionals around the world.

Published in Hong Kong and distributed internationally since 2012, [BranD] informs and influences a wide range of designers and initiatives with the latest top Brand Design cases, concepts and trend leading visions.

Every issue showcases a world of around a hundred designers and initiatives with coverage across VI, BI and MI elements of Brand Design.

IN THIS ISSUE: In this issue, we showcase the brand design works and design initiatives that are fascinated by “Minimalism”. Across all the elements that are included within Brand Design, we want to present to our readers: how minimalism is invading the whole VI world of Brand Design, what is the philosophy behind Minimalism that fascinates the global commercial world, how the philosophy changes the consuming behaviour which results in the emerging of various trend-leading BI and MI designs

EDITORIAL VISION: "Aiming at inaugurating the future narrative of brand values, BranD starts off a platform and forum to showcase and communicate among brand designers, brand clients, design organizations and institutions.

With a vision focused on an open diversity, we bring together different parts of Brand Design with high-quality contents, to inform and influence the global Brand Design industry." Ryan K.L. Jiang, Executive Editor-in-chief, BranD

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