BranD Magazine #12 Reborn

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A bimonthly English-language magazine tailored for both established and emerging Brand Design professionals around the world.

Published in Hong Kong and distributed internationally since 2012, [BranD] informs and influences a wide range of designers and initiatives with the latest top Brand Design cases, concepts and trend leading visions.

Every issue showcases a world of around a hundred designers and initiatives with coverage across VI, BI and MI elements of Brand Design.

IN THIS ISSUE: In the past century, we have witnessed significant variations happened in commercial world: the rebranding, market redirections, business moving from real world to the internet, shifting of business models. All these developments demand brands to innovate, evolve and redefine. In this issue, BranD shows what “Reborn” means to this ever-growing commercial world. Also, please enjoy our redesign of the magazine!

EDITORIAL VISION: "Aiming at inaugurating the future narrative of brand values, BranD starts off a platform and forum to showcase and communicate among brand designers, brand clients, design organizations and institutions.

With a vision focused on an open diversity, we bring together different parts of Brand Design with high-quality contents, to inform and influence the global Brand Design industry." Ryan K.L. Jiang, Executive Editor-in-chief, BranD

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