A bimonthly English-language magazine tailored for both established and emerging Brand Design professionals around the world.
Published in Hong Kong and distributed internationally since 2012, [BranD] informs and influences a wide range of designers and initiatives with the latest top Brand Design cases, concepts and trend leading visions.
Every issue showcases a world of around a hundred designers and initiatives with coverage across VI, BI and MI elements of Brand Design.
IN THE ISSUE: In the past 20 years, creatives around the globe started to realise the limitations of the existing "visions" of creation, which intrigued them to start to explore new ways of understanding and communicating creativity. The commercial design industry, which outputs the final production for the public, after many experiments and experiences, is pushed to destroy the existing constraints, and to start all over. The new BranD, with the new scope over commercial cross-communication design brought this trend up front, providing the creative forms that did not "fit in", a brand new platform to define their own "Sense of Exploration"
EDITORIAL VISION: "Aiming at inaugurating the future narrative of brand values, BranD starts off a platform and forum to showcase and communicate among brand designers, brand clients, design organizations and institutions.
With a vision focused on an open diversity, we bring together different parts of Brand Design with high-quality contents, to inform and influence the global Brand Design industry." Ryan K.L. Jiang, Executive Editor-in-chief, BranD