BranD Magazine #15 Live Play Create



A bimonthly English-language magazine tailored for both established and emerging Brand Design professionals around the world.

Published in Hong Kong and distributed internationally since 2012, [BranD] informs and influences a wide range of designers and initiatives with the latest top Brand Design cases, concepts and trend leading visions.

Every issue showcases a world of around a hundred designers and initiatives with coverage across VI, BI and MI elements of Brand Design.

IN THIS ISSUE: Places to hang, art festivals, night-outs, country escapes and even natural adventures make people’s lives more worth-living and enjoyable. On the other hand, creative industry was always related as the “fun jobs”, for their sufficient space for various creativities to happen.

These two kinds of enjoyment together enable designers to experiment and generate ideas that have more interactions and involvement, fun factors and creativity in their designs. These designs finally became the magic power which lures the public to non-ending excitement and joy. In this issue, we take a closer look into the latest branding creativity trend for entertainment and lifestyle industries, decoding the irreplaceable brand values and unique design methodology of the brand that endorse “Live, Play, Create”.

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