BranD Magazine #19 Brand Positivity


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A bimonthly English-language magazine tailored for both established and emerging Brand Design professionals around the world.

Published in Hong Kong and distributed internationally since 2012, [BranD] informs and influences a wide range of designers and initiatives with the latest top Brand Design cases, concepts and trend leading visions.

Every issue showcases a world of around a hundred designers and initiatives with coverage across VI, BI and MI elements of Brand Design.

IN THIS ISSUE: With our brand new segments, “BranDesign”, “BranDireaction”, “BranDream”, and “BranDiscovery”, we are clearer, and have more open content for designers, paving ways for those who are chasing dreams. 

Branding, is often creating an emotional connection between brands and consumers through colours, images, materials and other visual elements. And if it touches human, it makes people feel fun and beautiful. What are those elements then?

“Positivity of brands” is what this issue about. Experience it with heart, appreciate the lively visual impression, and enjoy interesting stories that underneath, what it reveals is the answer.

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