A bimonthly English-language magazine tailored for both established and emerging Brand Design professionals around the world. Published in Hong Kong and distributed internationally since 2012, [BranD] informs and influences a wide range of designers and initiatives with the latest top Brand Design cases, concepts and trend leading visions.
Brand design has been developed and broadened from logo design to overall visual system design, and design tools have also been updated from pen and paper to advanced computers and software. This leads designers to change their working modes. Living in a digital world where computers are necessities, will designers still use pen and paper to work out their creative ideas?
In this issue, BranD has in-depth interactions with designers from all around the world, finding that sketching is still their beloved working method, which is applied in different stages of the creative process. In the communication with clients, sketches help clients understand the design concept and get an initial vision of the design. Moreover, sketches is a good way for designers to visualise their ideas immediately, not to mention many other advantages that sketches have. Let’s take an adventure into designers’ sketch books, discovering their amazing stories.