BranD Magazine #30 Designer and Print II


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A bimonthly English-language magazine tailored for both established and emerging Brand Design professionals around the world. Published in Hong Kong and distributed internationally since 2012, [BranD] informs and influences a wide range of designers and initiatives with the latest top Brand Design cases, concepts and trend leading visions.

In issue 29, BranD has explored print techniques and finishes, discussing with printers to uncover printing mechanism, process and its essence. In issue 30, however, we draw our attention to printing colours, finding out the unique colour palette with colour technicians.

Designer Marta has said that “fifty percent of a project succeeds in the creation. The other fifty percent succeeds on press”. Colour is often likened to music. It adds rhythm, pace and shading to an identity, imbuing it with depth and substance. In this issue, you will be abundantly enriched, better understanding the CMYK colour model, spot colour, plate making, halftone dots, ink’s characteristics and some special effect inks.

Moreover, graphic designers also share their colour recipes, telling you how to imbue design with colours, how to experiment with colours and mix up your own colour palette.

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