A bimonthly English-language magazine tailored for both established and emerging Brand Design professionals around the world. Published in Hong Kong and distributed internationally since 2012, [BranD] informs and influences a wide range of designers and initiatives with the latest top Brand Design cases, concepts and trend leading visions.
In this issue: I have no idea when the word of “retro style” came into being and when I awaken to it，things with this style have been springing up, including clothes, furniture, products, buildings etc. Many old styles have revived. People say they obsess over the good old days and designs of the past. I even heard some say: “All the old things are actually new.” The advantage of retro style in any type lies in that it stimulates reminiscence for the past, and strikes a sympathetic chord with the user of the design. Even without a specific brand or icon, modern retro style can ignite a user to mumble: “I can recall...” Most of retro designs underline fun, so that people can enjoy the old memories as much as they like feeling easy.
With designs and products of modern retro style everywhere, people might ask:“Does this product live up to a design in retro style?” I would suggest here we appreciate those designs with a history of 100, 50 or 30 years, rather than imitate the tone and manner of the old-day designs with retro style. Designs like unforgettable super hero series, old stationery that would let you fondle admiringly and illustrations of Shanghai in 1930s’... All of these await your eyes in this issue. “Time Machine of Culture 1868-1988” challenges a superior difficulty of editing to collect and present classic designs and brands with a history of more than 100 years, which will surely accommodate you to every warm and fragrant moment revived.