Branded Interactions: Creating the Digital Experience
Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only one part of interactive brand identity. Mobile apps are more important than ever before, and interactive touchpoints and billboards are everywhere: the interface is now the brand.
This practical guide steers you through the process of digital brand design in five key phases:
• discovering a demographic
• defining an action plan
• designing an interface
• delivering a quality product
• distributing the design to the marketplace
A wealth of documentation and diagrams will show you how to build a solid framework for any project, so you can stay true to the brand strategy while remaining flexible enough to incorporate change and creativity. Informed and practical, and packed with real-world examples, case studies and interviews with experts from leading brands and interactive agencies, this lively book is crucial reading for anyone involved in the design of interactive brands.
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