This book offers students, novice designers and battle-toughened professionals alike an insider’s guide to the complexities of current graphic design practice and thinking. It contains all you need to know to survive and prosper in the complex, ever-shifting world of graphic design.
Set out in A-Z style and written in a realistic, conversational and insightful way, the book provides advice on the fundamental topics and issues that face designers in their daily lives, looking at everything from kerning to presenting; from budgeting to dealing with rejection; from annual reports to interface design.
About the Author: Adrian Shaughnessy is a self-taught graphic designer, writer and editor. Until recently he was creative director of Intro, the London-based music design company he co-founded in 1989. He left Intro in 2004 to pursue an interest in writing and consultancy. His previous books include How to be a Graphic Designer, Without Losing Your Soul and Look at This: Contemporary Brochures, Catalogues & Documents.