Graphic Design Theory (Graphic Design in Context)
Graphic Design in Context is a vital new series of books focused on the needs of contemporary students of graphic design. This is the first comprehensive introduction to the theory of graphic design. Many years’ experience teaching graphic design students enable the author to explain complex theories with total clarity and topics here include: communication models; visual representation as a system of, signs; cognitive approaches to design; modernism and post-modernism; and the social, cultural and material contexts of contemporary design.
The book encourages students to evaluate design work critically, and to use theoretical frameworks to enhance their studio practice in order to improve their work and embark on a successful career. Lucid, absorbing and elegantly written, this is an essential text for all students of graphic design theory but will also be important reading for anyone investigating ideas about audience, context and history as part of their graphic design work.
Meredith Davis is Professor of Graphic Design and Director of Graduate Programs in Graphic Design at North Carolina State University, where she has taught since 1989. For ten years she was Chair of the Department of Graphic Design. She is a former director of the American Institute of Graphic Arts, the Graphic Design Education Association and the American Center for Design.
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