GRAPHIC is a graphic magazine published in Seoul, Korea. GRAPHIC, which was first published in January 2007, focuses its attention on the other trends of graphic design which is different from the mainstream of it and on the phenomena thereof. It has a characteristic of in-depth approach for one theme with the editorial policy of one issue-one theme.
Mass-produced and posted in public places, posters communicate with the public. Traditionally, they have represented a powerful means of expressing certain values or opinions, but the posters of today are relatively restricted in function, serving for the most part to advertise products, promote sales and publicize events. We are hard pressed to find any kind of social statement in the posters that cover our roadside bulletin boards, buildings, billboards and road signs. In reaction to this, our aim here is to recall the social purpose of the poster.
GRAPHIC asked 22 graphic designers and artists to develop poster designs to express their own social “agenda.” The posters you see in this issue are the fruits of this voluntary collaboration, containing a diverse array of ideas ranging from positions on particular social issues to the mottos that inform the designers’ work. While differing a bit in their focus, all of them share one common quality, namely a message that powerfully captures not an economic interest, but the values that they wish to share with the public.
We have printed about one hundred thousand copies of these posters in total. In addition to appearing on the pages of this issue, they are to be put up in exhibition venues, on roadside walls, and on the windows of shops and bookstores. We hope all of you reading will hang a poster you like in your own workspace. Offer them as gifts to friends. It is this kind of physical action that most clearly shows the social function of the poster.
The year 2011 was an eventful one for the world, including Korea, the Middle East, Europe, the United States and Japan. Posters are something we need more of.