Graphic design does not passively respond to the zeitgeist – it helps shape it. This book brings together the strongest contemporary graphic design promoting sustainability and the fight against climate change.
The texts look back in time to posters and ideas that set the stage for the current movement (World War II posters, images of international co-operation, posters from environmental movement in the 1960s and 1970s) and ask: what is the efficacy of the purposeful, message-orientated graphic image today?
The book includes a compilation of the best posters on the theme of sustainability by contemporary artists, among them Paul Elliman, Shepard Fairey, DJ Spooky, Geoff McFetridge, James Victore and Vier5. These posters, which have a strong graphic presence and never rest on the tired slogans of the past. Also included is a section on action, with documentation of designs at work in the world: on buses, billboards, protesters’ placards and graffiti.