Hegarty’s message is always crystal clear and promotes the benefits of simplifying, thinking boldly and being undaunted by challenges. With this book, when a challenge confronts them, readers will find that one of the great minds in advertising is there to guide them. Creativity isn’t an occupation. It’s a preoccupation. It invents, perfects and defines our world. It explains and entertains us. But what drives creativity? Inspires it? Sustains it? We’re all creative. But only some of us will be lucky enough to earn our living by it. Interested in being one of the lucky few?
Sir John Hegarty is founding Creative Partner of Bartle Bogle Hegarty (BBH), one of the world’s most awarded advertising agencies. He has been honoured with the D&AD President’s Award, inducted into the New York Art Directors Club Hall of Fame and was the first recipient of the Lion of St Mark at the Cannes Lions International Festival of Creativity. His previous book is Hegarty on Advertising, also published by Thames & Hudson.