Helmut Schmid: Design is Attitude
Among the important work of the Austrian graphic artist and typographer Helmut Schmid (1942) was the design for the German Social Democratic Party's logo in 1976.
After Schmid moved to Osaka, the katakana typeface Eru, one of the icons of contemporary Japanese packaging design, became his most important work. The book documents and analyses Schmid's work from 1961 to now.
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