Everything, every gesture, even the simplest, is a project. Starting from the point that innovation and method can be foundin all things, we have imagined a place in which to gather and organize ideas, a container we have named “Inventario” because taking an inventory is the most effective way to understand what lies before us. “Inventario” is not just a magazine; “Inventario” is not just a book. “Inventario” is a new publishing project that talks about all creativity-driven disciplines.
We are convinced that method and rigor (key project words) can be found in all things: in an object, of course; in a work, obviously; in a building, undoubtedly; but also in the preparation of food, the organization of a voyage, the writing of a story. So we have imagined that it might be possible to create a place in which to gather and put into order all these actions, a container we have called “Inventario” because taking an inventory is the best, most effective way to decipher what we have before us.
“Inventario” is our way of looking at the world. “Inventario” is not just a magazine, “Inventario” is not just a book. “Inventario” is a new publishing project that talks about all the disciplines that run on creativity. “Inventario” gathers and puts into order new forms of expression, organizing and structuring them by category, typology, author and original leitmotivs.
“Inventario” is composed only of columns, boxes “designed” to convey content precisely sought and organized in a certain way, and only in that way, because they are observed in a certain way, and only in that way. (...). In all this, we will always and above all make free choices, based only on the force of the ideas we come across, the ones capable of lighting up our eyes. Because putting ideas into order is also a project.