London Map: The Look of London

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RRP: $11.50

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Herb Lester Associates research, write, print and distribute maps and guides to the world's great cities.

We seek out the well-used and much-loved, and enjoy the extraordinary as well as the everyday. Old bookshops and new coffee shops, park benches and dive bars, hat shops and haberdashers: this is the world according to Herb Lester.

Subtitled An illustrated guide to the city’s most influential fashion spots 1950-2000, this map celebrates the independent shops and businesses where global fashions have taken root.

From modest Holts in Camden Town to psychedelic Hung On You in Chelsea there are more than 100 entries, spread across time and geography. The foreword is by Sir Paul Smith, whose own first shop in Floral Street features.

The map is a collaboration with pop culture commentator Paul Gorman, author of The Look: Adventures In Pop & Rock Fashion, as well as books on designer Barney Bubbles and retail pioneer Tommy Roberts.

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