Los Logos 8 is the authoritative reference on contemporary logo design. As with previous editions of the indispensable Los Logos series, this expertly curated collection is both a guide to the latest innovations and a prognostication of coming trends. This edition looks further into the ever-changing world of this vital element of branding: the logo.
An inevitable task on a designer's artistic and professional timeline, designing a logo is a lively and explorative mission.The fully indexed compendium showcases an unparalleled selection of cutting-edge examples from around the globe.
Interviews offer an inside look at the creative processes of leading studios and designers: take a look at the striking labels that Hired Guns Creative imagines for their many clients with the alcohol industry; delve into the designs that BankerWessel concocts for fine art exhibitions and publications; or study what has made Wolff Olins an industry leader and visionary for over five decades.
A practical and insightful handbook of the current developments in logo design and a boundless source of inspiration, Los Logos 8 is a must-have for any designer, brand manager, trend scout, or marketing strategist.