Niels Meulman: contemporary Dutch calligrapher, designer and typographer gained initial recognition as graffiti artist ""SHOE”.
After an apprenticeship with Dutch graphic design master Anthon Beeke, he went on to run his own design company, worked as senior art director for BBDO and worked as a creative director for MTV Europe, freelances and specializes in typographic design. His designs form part of the permanent collections of the Stedelijk Museum Amsterdam and MOMA San Francisco.
Adam Eeuwens is a seasoned writer, researcher and strategist. He co-authored 'False Flat, Why Dutch Design is so good' with Aaron Betsky - published by Phadion Press in 2004. In his twenty years of media industry experience - divided over Europe and USA - Adam has worked as a journalist, editor, publisher, producer, planner, copy-writer and author.
The red thread of his career is his propensity to create strategy and turn it into story. His motto in work and life is: ""Think like a man of action, act like a man of thought.”