Now You See It And Other Essays On Design


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The follow-up to Michael Bierut's acclaimed Seventy-Nine Short Essays on Design brings together 50-plus insightful and thought-provoking short pieces he has written over the past decade. Essays range across design history, practice, and process; urban design and architecture; design hoaxes; pop culture; Hydrox cookies, Peggy Noonan, baseball, The Sopranos; and an inside look at his experience creating the "Forward" logo for Hillary Clinton's 2016 presidential campaign.

Other writings celebrate such legendary figures as Jerry della Femina, Alan Fletcher, Charley Harper, and his own mentor, Massimo Vignelli. Bierut's longtime work in the trenches of graphic design informs everything he writes, lending depth, insight, and humour to this important and engrossing collection.

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