Paul Rand (1914-1996) was a pioneering figure in American graphic design whose career spanned over seven decades. Always enquiring and investigating, he explored the formal vocabulary of European avant-garde art movements and synthesised them to produce a distinctive graphic language.
Rand was a major force in editorial design, advertising and corporate identity. He was art director at ""Esquire"" and ""Apparel Arts"" magazines, and he designed the ground-breaking covers for the cultural journal ""Direction"".
He worked at the Weintraub Advertising Agency from 1941-1954 and, in 1955, established his own design studio, acting as consultant to companies such as IBM, Westinghouse and UPS.,,His logos for these companies are world-renowned design classics.
This book comprises a definitive collection of Rand's works, through an exploration of his advertising, publishing and corporate identity work.
Steven Heller's text, with a foreword by designer Armin Hofmann, introduction by advertising guru George Lois, and a concluding essay by designer and writer Jessica Helfand, offer an insight into Paul Rand's work.