Poster Collection 05: Typotekture

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Typotektur: Typography As Architectural Imagery takes a look at posters from various countries and periods that share a special feature of typography: the tendency to break out of the two-dimensional space of lettering and establish hybrid links with architecture.

Letters, words, and entire sentences form architectural figures that can be read both as pictures and as words. The playful handling of typography has led to an exhilarating wealth of variations in the history of poster art.

Starting with contemporary poster design, the widely divergent strands of development in the architectural treatment of lettering are here traced back in time through the 20th century.

The fifth book in a series based on the poster collection of the Museum für Gestaltung Zürich.

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