System Magazine Issue #10 (Cover 1)


RRP: $49.95

Category: Magazines

Subjects: Fashion, Lifestyle, Photography

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System explores with style and substance the dialogues at the heart of the global fashion industry. Its biannual magazine offers exclusive long-format conversations with fashion’s most relevant, most powerful and most opinionated individuals, accompanied by portfolios created by the industry’s most in-demand image-makers. Exploring and commenting on fashion’s constantly shifting landscape, System is a platform for deep thoughts and real opinions – shared within the industry and, in turn, influencing the broader world.

In this issue: What is Virgil Abloh? System couldn’t seem to make up its mind. So, we spent the past six months with the Off-White™ impresario in London, New York, São Paulo, Los Angeles, Stockholm, Paris, Milan and Amsterdam, as well as organising introductions between Virgil and other restless conversationalists, including arts curator extraordinaire Hans Ulrich Obrist and Virgil’s student-years hero, architect Rem Koolhaas.

We also went deep behind the scenes of his collaboration-in-the-making with the €35.1-billion-a-year mega-brand, IKEA – producing a 66-page supplement along the way. We then asked dozens of industry figures, among them Marco Bizzarri, Edward Enninful, Marc Newson, Peter Saville and Jenny Holzer, to go on the record with their personal opinion of Virgil Abloh. And, finally, we sent him off for a sauna with Juergen Teller. The result? We’re exhausted. Overwhelmed. Spent. Though Virgil, it seems, is literally and figuratively just getting warmed up. Plus so much more.

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