In this mighty first volume, Jens Muller traces 70 years of graphic design, designers, and developments from the late 19th century through the economic boom after World War II, spanning designs that would form the basis for further revolutions. Year-by-year spreads are combined with in-depth features on hundreds of landmark projects, profiles of industry leaders, as well as visual timelines of each decade.
History is a complex business. Fortunes boom and bust, empires wax and wane, and change (whether social, political, or technological) has its winners, its losers, its advocates, and its enemies. Through all the turbulent passage of time, graphic design, with its vivid, neat synthesis of image and idea, has distilled the spirit of each age. This book offers a comprehensive history of graphic design from the end of the 19th century to the remains of World War II. It traces the evolution of this creative field from its beginning as poster design to its further development into advertising, corporate identity, packaging, and editorial design.
Organized chronologically, the volume features over 2,500 seminal designs from all over the world, 71 of which are profiled in detail besides 61 leaders in the field, including Alphonse Mucha (chocolate advertisements), Edward Johnston (London Underground logo and typeface), El Lissitzky (constructivist graphics), Herbert Matter (photomontage travel posters from Switzerland), Saul Bass (animated opening titles), and A. M. Cassandre (art deco posters).