The Ride: New Custom Motorcycles and Their Builders

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RRP: $115.00

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The motorcycle is back! Similar to the fresh contemporary scene that has established itself around bicycles in the last few years, the motorcycle is currently undergoing an aesthetic rebirth.

A young subculture worldwide is discovering the motorcycle as an expression of its personality and creativity.

The Ride explores motorcycle riding as it is meant to be: as a means of getting around with attitude, as an extension of one’s own body, as an expression of personal freedom, but also as a significant challenge to technical expertise, craftsmanship, physics, discipline, and driving skill.

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