Massimo learnt early in his career that a designer should be able to design everything, hence, 'design is one.'
Lella and Massimo Vignelli prove that design should be semantically correct, syntactically consistent, and pragmatically understandable, but also visually powerful, intellectually elegant, and timeless. The book shows that real meanings must be researched and consistent throughout a design, and that the final result must be understandable.
Design as a complete, or perfect statement is paramount in this designer's philosophy. Featuring design for corporate identity, packaging, post design, interior design, architectural graphics, book and magazine design, furniture design and product design, many with instant global recognition.