Zag: The #1 Strategy of High-Performance Brands

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In an age of me-too products and instant communications, keeping up with competition is not a winning strategy.

Today you have to out-position, outmanoeuvre, and out-design the competition. The new rule? When everybody zigs, zag. In the recent bestseller, The Brand Gap (AIGA/New Riders), Neumeier showed companies how to bridge the distance between business strategy and design.

In his latest book Zag, he illustrates the first big step in building a high-performance brand-radical differentiation.

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